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Image Advertising Or Direct Response Advertising?

Image Advertising Or Direct Response Advertising?

There are two types of advertising design strategies, “image” advertising and “direct response” advertising.  Image advertising is meant to remind consumers of your brand and the products and services you offer. If you’ve seen Nike or Pepsi commercials, you’ve...
How to Improve Your Current Marketing Results

How to Improve Your Current Marketing Results

If you are a typical business owner, manager or sales person, you are most likely spending a lot more money on marketing – gaining new customers than you need to – money you don’t have to spend – money that could be used to grow your business even faster – or money...
The Importance Of Using Direct Response Ads

The Importance Of Using Direct Response Ads

Direct response ads have several distinguishable characteristics that make them unique compared to image ads. First, they’re trackable. That is, when someone contacts you for information or to place an order, you are able to determine exactly which ad in which media...
Implement The Power of Special Reports

Implement The Power of Special Reports

A special report is one of the most powerful marketing tools you can use. All of us have concerns about something in our lives. Do I have enough insurance coverage? Is my retirement plan adequate? Is my job secure? Will my car make it another year before it needs...