by Ben Hartel | Oct 1, 2020 | Uncategorized
There are two types of advertising design strategies, “image” advertising and “direct response” advertising. Image advertising is meant to remind consumers of your brand and the products and services you offer. If you’ve seen Nike or Pepsi commercials, you’ve...
by Ben Hartel | Sep 12, 2020 | Uncategorized
Lead generation and follow-up marketing are the lifeblood of your business or career. When you have a continuous stream of new prospects that you are routinely converting to customers, your business will be successful. In fact, you can be doing a lot of...
by Ben Hartel | Sep 10, 2020 | Uncategorized
If you are a typical business owner, manager or sales person, you are most likely spending a lot more money on marketing – gaining new customers than you need to – money you don’t have to spend – money that could be used to grow your business even faster – or money...
by Ben Hartel | Aug 12, 2020 | Uncategorized
Direct response ads have several distinguishable characteristics that make them unique compared to image ads. First, they’re trackable. That is, when someone contacts you for information or to place an order, you are able to determine exactly which ad in which media...
by Ben Hartel | May 29, 2020 | Uncategorized
A special report is one of the most powerful marketing tools you can use. All of us have concerns about something in our lives. Do I have enough insurance coverage? Is my retirement plan adequate? Is my job secure? Will my car make it another year before it needs...
by Ben Hartel | May 28, 2020 | Uncategorized
Here are 11 ways to get your customers to buy from you more often. 1. Capture Contact Info For All Prospects, Customers And Visitors The most valuable asset in your business is your list of people who have purchased from you before, or who may have shown any interest,...
