Walt Disney had a unique formula for success. He said that a person could be successful in anything they did; in any job they held; in any project they undertook, if they simply followed this plan. Here it is:
“Do what you do so well, that when others see you do it, they want to see you do it again, and will bring others to see you do it.”
That sounds easy enough, but if we take that simple sentence apart and analyze it, it becomes clear how powerful and impactful it really is.
“You do what you do ….” What you do. Not what anyone else does… what you do. One of the problems in the world today, whether it is in business or in our personal lives, is that so many people try to copy or imitate other people and the things they do.
We dress in the latest fashions, and attempt to create bodies like the popular models or sports heroes. If we go into business, we pattern our office design or layout just like others in similar businesses.
We Live In A “Copycat” World
Walt is suggesting that we don’t try to copy others and do what they do… rather, we should identify what our uniqueness is, and concentrate our efforts on that. We should “do what we do”… not what anyone else does. That one piece of advice alone is worth its weight in gold, and is enough to make a world of difference in anyone’s life.
“You do what you do so well ….” “So well” are the next two words to consider. This automatically implies excellence. In other words, don’t settle for mediocrity. There is already too much of that in our society today. Whatever you decide to undertake; whether it is a project, a job, a relationship… whatever… do it better than it has ever been done before.
If you couple the “what you do” part of Walt’s formula to the “so well” part, you have an unbeatable combination. It is the joining of the uniqueness only you can bring to the equation, with the ability to do it masterfully… and no one can touch that!
“Do what you do so well, that when others see you do it ….” Who are the “others”? They are your customers if you are in business. This is show time for you. You are on stage, and just as a performer in a play or a stage act does, this is your time to demonstrate to others what you can do.
Now comes the payoff.”…when others see you do it, they will want to see you do it again …”
If you have done the one thing you are good (or expert) at, and have done it in a most exceptional manner, and if your customers have just experienced it, then certainly they want to see you do it again. That’s called “repeat business.” It is no secret that people like to do business with people or organizations that are successful, and the key to keeping them coming back to you, is to continue to provide a certain uniqueness well-executed to what ever it is that you do.
Now for the last part of Walt’s formula: “You do what you do so well, that when others see you do it, they want to see you do it again, and will bring others to see you do it.” That is called “referral business.” That’s the best and most cost-effective method there is of doing business. Referral business is business that comes to you as a result of people being happy with the value they received from you.
Making Disney’s Formula Work For You
Quite simply then, to put Walt’s formula all together and restate it; when you have done what you’re good at… your specialty for someone, and they are happy with what you have done for them, they are more inclined to not only come back for more of what you do, but they are more apt to tell others about their experiences with you so their friends can also benefit.
That all sounds good, you might say, but how do I know what my uniqueness is? I mean, I enjoy doing all kinds of things, and I do them all fairly well, but no one thing seems to stand out as something only I could do and do it better than anyone else. How do I find what my unique niche is?
A One Question Formula For Discovering Your Uniqueness
Several years ago, some friends had dinner with Earl Nightingale. One friend, who has two teenagers, asked Earl what kind of advice he would give the young people to help them select their life’s work.
Without hesitation, Earl asked the first one what they would do if they woke up on Monday morning, it was raining, and they had enough money in the bank that they didn’t have to go into work.
They laughed and said, “Well, I’d probably go shopping.”
Without cracking a smile, Earl looked at them and said, “Have you ever considered becoming a buyer? With that kind of job you could go shopping all day every day and get paid for it!”
Earl then asked the next one what they would do.
They replied that they would most likely go horseback riding.
Earl then pointed out that in Arizona, where they lived, there are a number of Arabian horse farms, and perhaps they might enjoy work as a trainer. Then they could do all the horseback riding they wanted.
It is surprising to note the incredible number of people who have difficulty in determining what they want to do to occupy the time they have to spend on this earth. It’s true that there are so many interesting and challenging things a person can spend their time doing.
But for the most part, it is simply a lack of focus… an inability or an unwillingness to look at one particular thing, then focus all your efforts on finding ways to do it better than anyone else.
With a clear focus any normal person can accomplish more and outachieve even the brightest and most intelligent person who has a limited vision or an illdefined path to run on.