Turning prospects into new customers is the lifeblood of your business.
Get more customers. Build your customer base. Just get more prospects to buy from you and become your customers.
You see, when more people buy from you, you take in more dollars, and so you make more money. And the more people you add to your customer base the larger it becomes, and the more people you have to go back to for additional and repeat sales.
Now, it’s in this one single area where most business owners (including your competition, and probably, you, too, if you’re honest), spend most of their time, effort and money.
If you’ve been in business for any length of time, you probably realize that getting new customers is not always the easiest or most profitable thing you can do.
The reality is, most businesses only employ one or two main methods of attracting new prospects.
Think about your business for a minute.
Chances are, that you and your business, like every other business, also utilizes one main method of attracting new prospects.
And, most likely, the method you use, is the same method that nearly every other business in your industry or profession uses.
The Way You’ve Always Done It Isn’t Always The Way It Should Always Be Done
It’s called the, “That’s how things are done in our industry,” method, or, “That’s how things are done in our profession,” method.
When a person (at least the majority of people) first chooses to go into business… and let’s use an insurance agent as an example… they typically look around and see what everyone else is doing.
Then they arrange their office just like every other office they’ve seen, they look at what everyone else is doing to market or promote their business, and then they adopt those same marketing plans and methods to market or promote their business.
But, wait a minute. Who set up that system in the first place? And who says it’s right, or that it’s the best system to use?
The fact is there are an unlimited number of methods of attracting new customers to your business, and your imagination is the only limiting factor.
Look Outside Your Industry Or Profession For Ideas You Can Adapt And Adopt
Some of the best, most productive and most cost-effective methods can be adapted from what others are doing in totally unrelated businesses.
Now, this brings up a couple of questions.
First, how observant are you? What are others who are in the same business that you’re in doing? And, how effectively are the things they’re doing working for them?
Next, look around at what other businesses… unrelated businesses in other unrelated fields, industries or professions are doing? Have you seen what’s working for them? Is there one business that just stands out, by doing something different or unusual? Or do they all pretty much use the same marketing methods to attract prospects?
Next question: How creative are you? Can you look at what some of the other businesses are doing, and adapt (with a few minor changes), their methods to your business?
In other words, if you were brand new… just starting in business, and had no idea of what anyone before you had done to attract new customers, what would you do? How would you go about getting new customers? Would you use the same methods you use now, or would you do something completely different?
So, what about you? What are you doing? Specifically, what marketing methods are you using right now to attract new prospects and turn them into customers?
And second, how many different marketing methods do you presently, and concurrently have working for you?
Depending On Only One Marketing Method Can Spell Disaster For Your Business
There’s a real danger in having just one or two main methods of attracting new customers.
So, what about your business? How can you apply this?
See if there are some areas that you need to improve in. And make sure you’re not dependent on only one or two main methods of attracting new customers.
New customers are important to your business. There’s no question. In fact, they’re vital… not only to the growth of your business, but to the very survival of the business.
And it’s critical that you have multiple systems in place to ensure that your business continues running… and growing… uninterrupted if anything unexpected happens.