Lead generation and follow-up marketing are the lifeblood of your business or career. When you have a continuous stream of new prospects that you are routinely converting to customers, your business will be successful.
In fact, you can be doing a lot of things wrong in business, but if you have a steady stream of prospects wanting to know more about the benefits and advantages in dealing with you, you can still have a very healthy business and an exceptional income.
The most important activity in your business should be lead generation using smart marketing strategies and follow-up marketing to covert the leads you are receiving.
You should work hard to “systematize” the process. Implementing this system should be the first step you take in creating your massively successful business operation. If executed properly, your business will have a never-ending stream of new customers.